every clay I tried made my hair look wet by lunch. this one stays matte all day, looks like there's nothing in my hair but it doesn't move. exactly what I wanted for my crop

saw beeswax in the ingredients and thought here we go, 3 shampoos to get it out like my old one. nope. one wash and it's gone, no greasy feeling the next day either

Do my hair before work, gym at lunch, hair all over the place from the hoodie. Ran my fingers through it and it went right back. Didn't need to add any

my old clay was like a rock in the jar, I had to scrape it out with my nail. this one warms up between your palms in like 5 seconds and spreads evenly, no clumps in my hair

I have fine hair and most clays make it flat and heavy. A small amount of this and it holds without looking greasy, and my hair doesn't fall flat by the afternoon

My hair is flat so I do 2 sprays of the Texture Powder first, then a little Matte Clay to lock it in. Volume plus hold and it still looks matte. this combo got me through a whole wedding, dancing included

needed something clean for a job interview, not the wet look. my side part held perfectly the whole morning, neat but not like I tried too hard. got the job (not saying it's the clay but it's the clay)

my barber finished my fade with a clay and it looked so clean that I asked him what it was. it was this one. the shape I get at home is pretty much the same as in his chair

4 stars because I've now explained what I use to like 5 guys at work and nobody's paying me for it lol. the clay itself is perfect, holds my whole shift and stays matte

I'm 16 and it's the first time I've used anything in my hair. watched one video and got it right first try: pea size, rub your hands, push it up. my mate who's been using clay for years said mine looked better than his

I have super thick hair that does whatever it wants. Most clays give up around 11am. Did my quiff at 7, still there after an 8 hour shift. Strong hold and it doesn't feel hard

ngl the jar looked kinda small when it arrived. but you only need a pea-sized bit, warm it in your hands and it covers everything. a month of daily use and there's still loads left

I wanted hold without the helmet look. my hair stays where I put it but it still moves when I walk, and I can run my hand through it in class without it feeling like plastic

the only thing I've ever rated 5 stars is my grandma's couscous, so 4 is huge. strong hold, matte, smells good and it doesn't make my hair greasy. what else do you want

didn't think I'd care about the smell but it's really nice, not too strong. my mate in the car asked if I had a new perfume lol

-1 because my dad found it in the bathroom and now he 'just borrows a bit' every morning. I've started hiding it in my room. for real though, best clay I've had, holds all day and washes out easy

2nd jar. my hair has never stayed this well 👌

Lazy mornings I put it in straight after the towel, it spreads super easy and looks more natural. On dry hair when I want it really sharp. Same jar, two looks

Other clays left my hair feeling dirty and kind of rough by the evening. This one has shea butter in it and you can feel it, my hair stays soft even with a strong hold

-1 star because my girlfriend says my hair looks better than hers now and she's not thrilled about it lol. strong hold, totally matte, I'm not switching