White Hair Towel

Dry your hair fast without the frizz and damage of regular towels. Your hair stays soft and keeps its natural moisture.

Super absorbent

Soft on hair

100% cotton

Less frizz

Thick & heavy

Easy to hang

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“I've tried dozens of brands before, now I only use Smooth Labs, all my clients love it.”

Jeremy Walter, Barber & Hair consultant

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Used every day by 100,000+ members

  • "I love it, it keeps my hair soft and hydrated 10 out of 10"

  • "Great products, I use them every morning"

  • "I love Smooth Labs, they make the best products."

  • "The only products that work on my hair"

  • "Regular shampoos destroy my hair, this one is different"

  • "Nothing to say, the products are very high quality"

Is this product made for me?

If you rub your hair with a regular bath towel, you're frizzing it up every single day.

  • All hair types and lengths

  • Curly hair that frizzes when it dries

  • Dry or damaged hair

How is it different from a regular towel?

Regular towels are rough, and rubbing your hair with one is what creates the frizz.

Ours is thick, soft 100% cotton, made just for your hair. It pulls the water out without roughing your hair up.

  • Dries fast. Thick cotton that drinks up water.

  • Soft on your hair. Press, don't rub.

  • Less frizz. Your hair dries smooth.

  • Built to last. Embroidered logo, heavy weave.

Materials

100% cotton. Thick and heavy.

Material

100% cotton

Weight

500+ GSM

Details

Embroidered logo

Hanging

Corner strip

Wash before first use.

How to use

2 minutes after your shower.

  1. Lean forward and wrap your hair in the towel.

  2. Press and squeeze the water out. Don't rub.

  3. Leave it for a few minutes if your hair is long or thick.

  4. Style as usual.

Frequently asked questions

4.8

/5

by

3402

reviews

What real customers say

79%

5 star reviews

98%

Recommend

82%

Buy again

Verified customer

Damien B.

looks expensive in my bathroom

White with the embroidered logo, it honestly looks expensive hanging in my bathroom. And it's thick heavy cotton, short hair is dry in like a minute

Verified customer

Yann P.

thick af

First thing when I opened the package: it's heavy. Way thicker than I expected. The thin hair towels I had before were soaked after 10 seconds, this one keeps going

Verified customer

Andrew B.

white just looks clean

bathroom is white and wood so it had to be the white one. it looks so clean on the hook, my bathroom finally looks put together lol

Verified customer

Will M.

no more towel on the floor

hangs on the hook by the little strip in the corner so it's not on the floor anymore. my mum is happy, I'm happy

Verified customer

Jonathan M.

winter dry hair, sorted

My hair gets really dry in winter and rubbing it made it worse. Pressing with this keeps it a lot softer, and it's soft on my hair

Verified customer

Hadrien L.

27€ made sense once I held it

27€ felt like a lot for a towel until I held it. Thick heavy cotton, made just for your hair. The cheaper ones I had before were thin and useless

Verified customer

Rémi N.

my roommate thinks it's the fancy hand towel

-1 because my roommate thinks it's the nice guest towel and keeps drying his hands on it lol. it's MY hair towel. otherwise perfect

Verified customer

Justin S.

got one for my best mate

Loved mine so much I got one for my best mate's birthday. He texted me the next day asking where it was from

Verified customer

Pierre J.

now I want the black one too

4 stars because now I want the black one for my gym bag lol. white stays at home, it looks too clean to throw in a bag

Verified customer

Dominic S.

date in 20 min, made it

date in 20 minutes, hair dry and done in time. first time ever lol

Verified customer

Silas P.

turns out my hair wasn't naturally frizzy

always thought my hair was just naturally frizzy. turns out it was me rubbing it with my bath towel every morning. pressing with this, it dries way smoother

Verified customer

Connor S.

coily hair approved

My hair is coily and super dry and rubbing it with a normal towel made it rough. This cotton is so much softer. I scrunch and it keeps its shape

Verified customer

Julien C.

worth it even with a fade

I have a fade with a bit on top and wondered if a hair towel even made sense. It does, I press for a few seconds and my hair is ready for product instead of dripping everywhere

Verified customer

Luke J.

now my other towels look cheap

4 because now all my other towels look thin and cheap next to it and I have to replace them lol. this one is perfect

Verified customer

Florent B.

first flat upgrade

first flat, so I bought myself a few nice things. this is the one I use every single day and it still feels like an upgrade every morning

Verified customer

Austin L.

dries faster, less frizz

dries faster than my bath towel, less frizz. buy it

Verified customer

Tristan C.

my barber said stop rubbing

my barber told me to stop rubbing my hair dry with a towel. got this, and at my last cut he said my hair was in way better shape

Verified customer

Axel R.

after the pool

I swim and my hair is always dry from the pool. Pressing it with this instead of rubbing helps a lot, less frizz and softer

Verified customer

Mickaël T.

soft, not scratchy

My old bath towels felt like sandpaper on my head. This is soft cotton, presses the water out and doesn't feel rough at all

Verified customer

Logan D.

wish it came gift wrapped

only 4 because I'd love it in a gift box. bought a second one for my brother's birthday and had to wrap it myself lol. the towel itself is 10/10

Verified customer

Damien B.

looks expensive in my bathroom

White with the embroidered logo, it honestly looks expensive hanging in my bathroom. And it's thick heavy cotton, short hair is dry in like a minute

Verified customer

Andrew B.

white just looks clean

bathroom is white and wood so it had to be the white one. it looks so clean on the hook, my bathroom finally looks put together lol

Verified customer

Jonathan M.

winter dry hair, sorted

My hair gets really dry in winter and rubbing it made it worse. Pressing with this keeps it a lot softer, and it's soft on my hair

Verified customer

Rémi N.

my roommate thinks it's the fancy hand towel

-1 because my roommate thinks it's the nice guest towel and keeps drying his hands on it lol. it's MY hair towel. otherwise perfect

Verified customer

Pierre J.

now I want the black one too

4 stars because now I want the black one for my gym bag lol. white stays at home, it looks too clean to throw in a bag

Verified customer

Silas P.

turns out my hair wasn't naturally frizzy

always thought my hair was just naturally frizzy. turns out it was me rubbing it with my bath towel every morning. pressing with this, it dries way smoother

Verified customer

Julien C.

worth it even with a fade

I have a fade with a bit on top and wondered if a hair towel even made sense. It does, I press for a few seconds and my hair is ready for product instead of dripping everywhere

Verified customer

Florent B.

first flat upgrade

first flat, so I bought myself a few nice things. this is the one I use every single day and it still feels like an upgrade every morning

Verified customer

Tristan C.

my barber said stop rubbing

my barber told me to stop rubbing my hair dry with a towel. got this, and at my last cut he said my hair was in way better shape

Verified customer

Mickaël T.

soft, not scratchy

My old bath towels felt like sandpaper on my head. This is soft cotton, presses the water out and doesn't feel rough at all

Verified customer

Yann P.

thick af

First thing when I opened the package: it's heavy. Way thicker than I expected. The thin hair towels I had before were soaked after 10 seconds, this one keeps going

Verified customer

Will M.

no more towel on the floor

hangs on the hook by the little strip in the corner so it's not on the floor anymore. my mum is happy, I'm happy

Verified customer

Hadrien L.

27€ made sense once I held it

27€ felt like a lot for a towel until I held it. Thick heavy cotton, made just for your hair. The cheaper ones I had before were thin and useless

Verified customer

Justin S.

got one for my best mate

Loved mine so much I got one for my best mate's birthday. He texted me the next day asking where it was from

Verified customer

Dominic S.

date in 20 min, made it

date in 20 minutes, hair dry and done in time. first time ever lol

Verified customer

Connor S.

coily hair approved

My hair is coily and super dry and rubbing it with a normal towel made it rough. This cotton is so much softer. I scrunch and it keeps its shape

Verified customer

Luke J.

now my other towels look cheap

4 because now all my other towels look thin and cheap next to it and I have to replace them lol. this one is perfect

Verified customer

Austin L.

dries faster, less frizz

dries faster than my bath towel, less frizz. buy it

Verified customer

Axel R.

after the pool

I swim and my hair is always dry from the pool. Pressing it with this instead of rubbing helps a lot, less frizz and softer

Verified customer

Logan D.

wish it came gift wrapped

only 4 because I'd love it in a gift box. bought a second one for my brother's birthday and had to wrap it myself lol. the towel itself is 10/10

And 3402+ more reviews

Frequently asked questions

Will it really reduce frizz?

Yes.

Frizz comes from rubbing your hair. Press with this towel and your hair dries smoother.

Does it work on short hair?

Yes.

Short hair dries in seconds.

Does it work on curly hair?

Yes, and that's where you'll see the biggest difference.

Press and scrunch. Your curls keep their shape.

Will it dry my hair fast?

Yes.

Thick cotton pulls the water out quickly.

How do I wash it?

Wash it before first use, then machine wash it with similar colors.

Will it lose its softness?

Not if you skip the fabric softener.

Fabric softener is what makes towels stop absorbing.

What if it doesn't work for me?

Then it costs you nothing.

You get 30 days to try it. Don't love it? Full refund, no questions asked.

Will it really reduce frizz?

Yes.

Frizz comes from rubbing your hair. Press with this towel and your hair dries smoother.

Does it work on curly hair?

Yes, and that's where you'll see the biggest difference.

Press and scrunch. Your curls keep their shape.

How do I wash it?

Wash it before first use, then machine wash it with similar colors.

What if it doesn't work for me?

Then it costs you nothing.

You get 30 days to try it. Don't love it? Full refund, no questions asked.

Does it work on short hair?

Yes.

Short hair dries in seconds.

Will it dry my hair fast?

Yes.

Thick cotton pulls the water out quickly.

Will it lose its softness?

Not if you skip the fabric softener.

Fabric softener is what makes towels stop absorbing.

4.6 TrustScore

2146 reviews

4.5 Stars

512 reviews

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